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Category Archives for "Daily Edge"

AdSkills Edge #166 – Successful VS Unsuccessful Students? -…

Success Week got me thinking: What makes the difference between successful media buyers VS those who struggle? On the surface, they’re almost alike… They’re smart. They work hard. They help clients in the same few niches… And most of them invest in honing their skills, at least on a yearly basis. And yet, some struggle […]

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  • November 2, 2020

AdSkills Edge #165 – The Best Niche For New Ad Agencies?

  There’s probably not a week that goes by without someone popping me the big question: “Justin… Will you tell me which niche should I go into?” It’s usually coming from agency owners who are just starting out. And my answer is, don’t overthink it. There’s no such thing as “the best” niche. BUT… There’s […]

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  • November 2, 2020

AdSkills Edge #164 – Successful VS Unsuccessful Students?

Success Week got me thinking: What makes the difference between successful media buyers VS those who struggle? On the surface, they’re almost alike… They’re smart. They work hard. They help clients in the same few niches… And most of them invest in honing their skills, at least on a yearly basis. And yet, some struggle […]

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  • October 6, 2020

AdSkills Edge #163 – The Best Niche For New Ad Agencies?

There’s probably not a week that goes by without someone popping me the big question: “Justin… Will you tell me which niche should I go into?” It’s usually coming from agency owners who are just starting out. And my answer is, don’t overthink it. There’s no such thing as “the best” niche. BUT… There’s an […]

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  • October 6, 2020

AdSkills Edge #162 – Cookieless and Pixel-Free Tracking

Sounds like some new diet fad, but… Here’s an old school cookieless and pixel-free tracking trick. This gives you clear, accurate, guaranteed tracking ability, even if the “privacy war” escalates. I could even use a naked link with this trick. For you old school vets and super advanced ultra elite marketers, please try not to […]

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  • October 6, 2020

AdSkills Edge #161 – Where to start with paid ads?

In case you missed it, at AdSkills we’re now going all in on Google to get our leads. I’ve already got my keyword research doc ready… and I even went live on Zoom with Pro Leaguers to build our first search campaigns. Exciting times! (For media buyers, at least…) But with all this conquering new […]

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  • October 6, 2020

AdSkills Edge #160 – My Next Big Move: FB to Google?

I realized I’ve been pretty hypocritical about FB ads. This week I’m taking massive action to move our own ads off of FB to Google. And I want to document the whole thing from my initial thoughts and plans to what actually works when all is said and done. Let’s start with why: Above and […]

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  • September 11, 2020

AdSkills Edge #159 – The Real Cost Of Running Your Agency

From 2007 to 2014 I drank the “10x-hustle-grind-beastmode-your-face-off” kool-aid. And I broke the million-dollar mark in my business. But it came with a cost I didn’t expect… I was working 5am to 11:30pm and sometimes on weekends too I was telling my kids “Daddy can’t play right now, he’s working to make the money” I swelled […]

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  • September 11, 2020

Daily Edge #158 – Are agency accounts real

Ever since the “Never Deal With Facebook Ad Account Bans Again” webinar, people are asking me: “Are these FB Agency ad accounts real??? How come I never heard of them?” In case you missed it… FB Agency accounts are these special ad account types. They’re given the “green light” by FB’s algo. They get reviewed […]

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  • September 11, 2020

Daily Edge #157 – Changing Ad Accounts Often –

I don’t work for any ad network. I can’t give you specific instructions on what to do when your accounts get banned, shut down or terminated. What I CAN do… I can share the process I recommend once you’re in trouble with the FB gods. This process has been like a “get out of FB […]

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  • August 25, 2020