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The Edge #088 – Secret success hack

In 2004, three guys from Sydney, Australia started a little online bookstore called Booktopia. Yup, going up against Amazon, who was already a giant 15 years ago. To a market – Australia – that’s around 64{3f5cb5fa291a08a195abae09500dd2fa4db7c70ff8ce01c58f36dfd7c0426170} of the population of California. In an industry that everybody was already saying was dead. With a grand total […]