Daily Edge #137 – Before Hiring Ad Buyers
This Edge is going to be in a new format. Hope you don’t mind. I want to invite you to sit with me as I share my top tips on how to hire media buyers. (And even if you’re the one getting hired, you’ll want to know how your future clients and employers think about […]
Read more...Daily Edge #128 – No Cookie For You
I’m a little late on the announcement…But that’s ok because I predicted this over a year ago. It was obvious this was coming.Here’s a few things you need to know and 3 reasons why this is actually going to be a good thing…1.) Cookies were always a terribly inefficient tracking technology. The new method will […]
Read more...Daily Edge #108 – Global Glitch?
FB Has Worst Outage Ever, Google Doesn’t Flinch? As much as I would love to say it, I’m not going to say I told you so… Instead, I want to help you with a recommendation. I feel your pain with the FB outage. I know all too well what it used to feel like to […]
Read more...The Edge #083 – 2019 prediction #2: What’s old is new again
A lot of people are annoyed with Facebook ads. Some of the stuff they’ve been pulling lately is unreal. Now, if you saw my material on the Facebook Maelstrom, none of this will come as a surprise. Neither will the fact that a lot of marketers face YUGE challenges with FB ads in 2019. Because […]
Read more...The Edge #082 – 3 predictions for 2019
Happy new year and welcome to a new world of paid advertising. A world where the informed will crush the ignorant. Where the reactive won’t keep up with the proactive. And where what was old… is new again. I’m getting serious de javu over here. Take Instagram. Instagram is the new Facebook Pages. A few […]
Read more...The Edge #071 – Facebook traffic traps
On the second day of Christmas, AdSkills sent to me… Tip #2 – Facebook Setup Traffic Traps Watch here… (No optin req) This is Lesson 33 from our BulletProof Facebook Ads course, and it’s gonna be very useful if you want to avoid the usual ‘sucker bets’ that may tempt you, anytime you’re setting up […]
Read more...?? ? – The Daily Edge #011
What’s up Edge Nation, First, I need some help coming up with names for our tribe. I feel like we have a special group of people the read the Daily Edge, it’s not your average marketer that reads this. I’d love to create some laptop stickers or Tshirts for us to show off our specialness […]
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