The Edge #101 – Marie Kondo & T&C
We haven’t watched much of that Marie Kondo show, where she clears out the clutter from people’s houses. I guess our life of perpetual travelers might have her throw her hands in the air and run off. But it’s a valuable lesson in marketing, and life in general… >> Clear out what’s not working for […]
Read more...The Edge #096 – High-ROI Habit #7: How to scale & stay sane
This is probably the most powerful High-ROI habit of them all. So I guess its prolly the highest ROI in many cases, right? I’m speaking from experience… I’ve jumped into a lot of client accounts over the years… and this is a seriously common problem. In fact, I really don’t wanna understate this. Cause we […]
Read more...The Edge #095 – Is success boring?
I think becoming successful is one of the most “boring” things you can do. This is what High-ROI habit #6 is all about. In fact I’d go as far as saying if you’re going up and down like a rollercoaster, if you crave surprises and a fresh challenge every day, you’re not gonna make it. […]
Read more...The Edge #094 – The perfect message > market match
Hope your Monday is as awesome as ours – here’s a quick note on the next High-ROI Habit, and a reminder to let me know if you want me to send you the info on The Hero’s Journey I mentioned last week. It’s a habit that’s well ingrained during the course of The Hero’s Journey. As you trek […]
Read more...The Edge #093 – The Hero’s Journey – Your story of triumph?
Got something you might be interested in, (read below) but first here’s High-ROI Habit #4… The eternal student stands upon a hill in the fading sunlight. Quick look back the way he’s come, and he off into the distance once more. Always moving forward, never taking a backward step or concerning himself with the small […]
Read more...The Edge #092 – Habit #3: Prune your deadwood
Top advertisers are ruthless sons of guns. Men and women with zero patience for poor performance – whether it’s from an employee, or from an ad group. Both gotta go – it’s one of the 7 High-ROI Habits after all. Ruthlessness is one of the home truths I eventually realized. So I got RUTHLESS. I […]
Read more...The Edge #091 – The high-ROI road less traveled…
High-ROI habit #2 is what pro marketers do… that most won’t. It ain’t all sunshine and lollipops, baby. I mean, you don’t need me to sugar coat this stuff anyway. But some experts out there don’t have the guts to say this to their tribes… cuz it doesn’t sell as well as a fancy new […]
Read more...The Edge #090 – Do you know your angels from your demons?
The new year is always a time when we try to create new habits. With varying degrees of success… That said, it’s important to create the RIGHT habits. Cuz, reading a book a week is prolly better than a $2k a day coke habit. But there is no judgement in the AdSkills tribe 🙂 So […]
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