Daily Edge #109 – Split Test Case
Free + Shipping vs. Pay What You Want? As some of you know, I’ve been running a very interesting split test… For my new(ish) book, Retargeting Recipes I’m letting the old tried and true “Free + Shipping” pricing model do battle with my beloved new school PWYW pricing model. I shared early results on FB here. […]
Read more...The Edge #097 – The new ‘free+shipping’
I never wanted to get into the fortune-telling business, but it seems like through my own testing and trial-&-error, I do find out a few things most media buyers don’t seem to know. Like… what’s going to replace the current guru-standard Free + Shipping model. Yup. Customer Acquisition 2.0. See, I been hearing whispers of F+S […]
Read more...