The Edge #103 – How to crush 2019 for your clients
Something we noticed at T&C this year… mainly cuz it’s one of those things that’s there every year… but gets ignored. Because there’s a new webinar platform. Or a new funnel. Some bright shiny object we all get dazzled by. Until we realize the real money has passed us by. Not this time… Here’s the […]
Read more...The Edge #101 – Marie Kondo & T&C
We haven’t watched much of that Marie Kondo show, where she clears out the clutter from people’s houses. I guess our life of perpetual travelers might have her throw her hands in the air and run off. But it’s a valuable lesson in marketing, and life in general… >> Clear out what’s not working for […]
Read more...The Edge #100 – How to hang with us at T&C
As you probably know, we’ve flown our remote team in to San Diego so we can work together this week, plus get out there and me our tribe. Here’s a couple of the fellas you might have met today: If you haven’t already, come up to us and say hi. Myself, I won’t be around […]
Read more...The Edge #099 – How to build a cult
You know you’ve built something freakin epic when people start tattooing your logo on to their body. Adding on to what we discussed last time, take my good friend and funnel wizard Russell Brunson. Look how many people he’s got flying in from all over the world, to his annual conference happening right now in […]
Read more...The Edge #098 – The secret reasons people go to events
Why do we keep going to events? Why do people who have been around forever, keep turning up in marketing seminars and conferences. As you prolly know, the AdSkills team is right now assembling in San Diego. Got people coming in from around the US, as well as places like Scotland and Thailand. Rented us […]
Read more...The Edge #097 – The new ‘free+shipping’
I never wanted to get into the fortune-telling business, but it seems like through my own testing and trial-&-error, I do find out a few things most media buyers don’t seem to know. Like… what’s going to replace the current guru-standard Free + Shipping model. Yup. Customer Acquisition 2.0. See, I been hearing whispers of F+S […]
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